Question: Is a magazine ethically required to be an open forum for all advertisers who have the ability to pay?
On the other hand, there are magazines like Time, whose agenda is more along the lines of reporting on important issues in today's world. Then there is a magazine called The National Review, which is a very conservative publication. It's agenda is very much conservative politics.
And then there are different breeds of advertisements; some want you to buy something, while others don't. For example, take the anti-smoking commercials which we've all seen. They aren't trying to persuade me to buy something or give them money.
So my point is this: I believe that magazines reserve the right to refuse certain or all advertisements. Magazines and Advertisers only coexist symbiotically when their agendas allow them to.