Volkswagen has drawn scrutiny with two TV ads that depict graphic crashes to illustrate the safety features of its latest Jetta model. Some are wondering if the ads go too far and if the message of the ad will be clear to the consumers. At first I thought the ad was an insurance commercial, I had no idea it was for VW Jetta until the very end. I've talked to friends about the ad and most believe that people will understand the ad and the point of safety that VW is attempting to make. Although some thought it was just too real and people would only think about the horror of how the people must have felt in the crash. Some ads are more graphic than others, I am in between on this one. I guess we'll have to see how well VW does in this next quarter..
If you would like to see the ad I am talking about you can click here and search for: Do Volkswagen crash ads go too far?