Tuesday, March 21, 2006
Symbiotic: A Good Name for an Organic Food Brand
The relationship between journalism and public relations is both symbiotic and strained because although they rely on each other, they also step on each other's toes. Information that PR practitioners provide is important to journalists, and journalism is a great source of advertising for PR. I think the biggest source of contention between journalists and PR practitioners is probably when journalists are trying to expose or get a shocking "scoop", and PR practitioners are covering up with spin or trying to protect their company's interests. These conflicting interests and resposibilities may lead to contention, but I think that ultimately, they shape both professions and the media in positive ways.