This is a good dilemma, to be sure. Afterall, we, the media, that is, are to be a watchdog over the government. In turn, the government is to be a watchdog over the media. This would imply that the media keeps things from the public. True? Most certainly. In a way. Paraphrasing Steve Martin in "Dirty Rotten Scoundrels", I quote, "I tell them what they want to hear...if it gets me what I want."
As a writer, I feel that the consumers of the media deserve accurate reporting, truthful reporting, and complete reporting. None of this "surveillance" talk when it really should be called "public spying." Things should be reported exactly as they are. I would hope that PR practicioners feel the same, but I also know that they owe some loyalty to their businesses. I would just ask that they don't butter things up too much.
My scale of professional values? What a weird thing to say. I guess honesty to the public ranks pretty high with me. As discussed in class, there are, of course, a few things which should not be disclosed, such as names in certain cases, but other than that, give them the truth, let them see the whole picture.